And it's because it's not grossly aligned with how certain things work. But they never land on the eyes of someone who's looking for it. So many great engineers, writing so much great content on how tos on how you can really work with certain, you know, softwares and, and technologies. So one such example that I'd give is in the enterprise database company. You have great product, you have great content that's landing on the web, but they're not often optimized. If you like, if, if you, if you have a great product, you team that advocates for it and writes about it, that's fine. So first thing first, right? Like before you, like, when you start crafting the strategy, where do you start? The first place is where, what you have already done, right? Like whether that's working, whether it's not working and nine outta 10 times, what really happens is that you have great content. And so I I'd love, this is kind of a broad place to start, but like, how do you think about that? Like if you meet with a, a business and they, and their objective is to create a content strategy that will contribute to pipeline, like, what's your thought process us behind how you structure that. But I think the devil is in the detail, like really turning it into something that can generate revenue. I think a lot of the listeners on this podcast are gonna be familiar with creating, you know, basic SEO content and the notion behind that. So you landed in marketing and you, you have been a growth marketer. So you lead marketing rather than going back to aerospace. So by that time I just had enough experience with marketing. So right after that, we, I founded that company and was running that company for 10 years before changing continents and joining enterprise database company. We had an idea of creating this learning management system that sort of includes learning outcomes of student so founded that company and never really got to practicing aerospace engineering. I was going to school for aerospace engineering and we were about to graduate. Now I wanna talk a lot about this stuff, but before we do, I, you have to tell me the story of how you went from aerospace engineering to, to what you're doing now. And that essentially gets you on that first page of Google.Īwesome. So you can have a sure fire way of following all the best practices in creating content. So Outranking, what we really is is helped you create and optimize your content for higher organic traffic whether it's new content or whether it's an existing content, you can plug it into out tracking and it can help you optimize it. And we just sort of automated that process and came up without tracking. And I have done this as a growth marketer in some into enterprise database companies which led me to create our own product Outranking, which is inspired by the tactics and the methods that we were using to create content that really outperforms every single time. So you kind of bring in the right kind of audience by creating the right kind of content. So I have experience with bringing products to market and essentially growing them well growing growing revenue for the products using organic or search engine optimization or content, right? Like really producing content that brings in traffic and conversion. I have an aerospace engineering degree and an MBA, but never really practiced aerospace. My name is Pankil Shah and my background, so my background's quite diverse. And so I can't wait to talk about this but before we dig into it, can you just tell my listeners a little bit about who you are, your background and what Outranking is? It's close to my heart because I am a very content first marketer, but you don't produce content just to, you produce it to actually get revenue. I'm excited to have you here and I love the topic we're gonna talk about, which is how to get immediate ROI from the content that you have published. Thank you so much, Kathleen, for having me on the podcast. And this week, my guest is Pankil Shah, who is the CEO and founder of Outranking.io. Welcome back to the inbound success podcast.
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